Why would anyone use Twitter for Business?

The truth of the matter is Twitter has only been around as a viable business-marketing tool for less than a year.  Marketers are just now starting to understand the opportunity that this social marketing method has to offer.

The use of Twitter by marketing departments has seen explosive growth in the last 6-9 months.  If you’re already a Twitter marketer it’s probably obvious by now.  Almost every responsible decision maker of a major media-marketing agency or division worth their weight has already formulated a Twitter campaign.

The good news is that Twitter only allows 140 characters to be posted with each tweet.  What does that mean to you?  For starters it allows the small business owner with little or no content and copy writing experience the opportunity to compete!  It also evens the playing field by not allowing room for brand slogan that might be easily recognizable.

Professional and amateurs alike are using Twitter to recruit talent, launch an idea or a product, use as an always-on news letter, nurture a niche, or develop a marketplace.

The experienced Twitter user knows how to attract the right audience for their subject, product or service.  The ability to conduct geo-targeting, use demographics and psycho-graphics as well implement real time response mechanisms makes Twitter an odds on favorite for most marketers for the foreseeable future.

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